The band have certainly taken a new approach to their music, but ‘Coming Down’ simply isn’t representative of that. The only problem then lies in actually listening to ‘Only In Dreams’, the album it lies at the centre of, because Dum Dum Girls could well be accused of false advertising.

The blogosphere responded in typical foaming-at-the-mouth fashion, clamouring to acclaim this new elegiac direction as fast as possible and fans responded similarly.

‘Coming Down’, a six and a half minute epic lathered with singer Dee Dee’s plaintive vocals, booming drums and a truly spine-tingling crescendo is a perfect example of the power of this new form of album advertising. Whether a desperate plea for pre-orders, a “selfless” reminder to fans or even just a consequence of the rest of the industry following a similar path, it’s difficult to find an artist unwilling to freely share part of their work as a pre-release bonus - Los Angeles’ Dum Dum Girls being no exception. Skip to 2011 and it would seem just as mad not to do the self-same thing. With the public fall of Napster and subsequent rise of peer-to-peer file sharing, free downloads were very much the enemy for the kind of band who expected to be making any real money from their music. In 2018, Bollywood fans noticed the soundtrack to the Apple iPhone X ad sounded very familiar - it came from the song Meri Nazar Hai Tujh Pe from the 1980 film The Burning Train, also composed by the legendary RD Burman.Only a few years ago, the very idea of an established band giving samples of their new music away for free seemed like patent madness. This is not the first time that Apple has used a Bollywood tune in its advertisements. Local Goes global 'Dum Maro Dum'.?- Raj Kumar Jha September 15, 2021 #iPhone13 #iOS15 #AppleEvent- Saurabh Taak September 15, 2021 ? /Hvlx5vQk3G- Akshat Katre September 14, 2021ĭid #Apple just used Dum maro Dum song in #AppleEvent to launch #iphone13series ? /8ItU0VNaCY- Shubham Mishra September 14, 2021Īpple actually used Dum Maro Dum as BGM in Iphone 13 trailer. So apple used 'DUM MARO DUM' song's music theme ? in its iphone 13 action video!

Here's how Twitter users reacted to the Bollywood tune at the iPhone 13 launch:

Dum dum dum dum song